I'm a human-centred researcher, strategist and designer that accelerates transformation.
Featured work
About me
I’m a strategic UX research and service design leader with deep expertise in research-driven product strategy and customer-centred transformation.
Over the past decade, I’ve worked with organisations across healthcare, life sciences, and enterprise technology to uncover insights, shape strategy, and design services that deliver measurable outcomes.
My approach combines strategic thinking with hands-on design leadership; moving from research and insight through to concepts, prototypes, and launch, while building strong relationships with clients and stakeholders to ensure alignment at every stage.
Services
Service Design & Experience Strategy
Designing services that work for people and organisations. Mapping the end-to-end experience, aligning teams, and shaping strategies that turn complexity into clarity.
Deliverables: Service blueprints, experience visions, opportunity maps, transformation roadmaps.
Strategic UX Research & Insight Synthesis
Understanding people to guide better decisions, from discovery to delivery. Combining qualitative and quantitative methods to uncover insight, align stakeholders, and focus strategy on the opportunities that matter most.
Deliverables: Research strategies & plans, findings reports & insight narratives, personas & JTBD models.
Facilitation & Co-Creation
Helping teams move forward together. Designing and leading workshops that build alignment, unlock ideas, and create shared ownership of outcomes.
Deliverables: AI orchestration maps, concept prototypes, trust frameworks, explainability guidelines.
AI-Enabled Experience Design
Exploring how emerging technologies can create more human-centred experiences. Mapping and designing conversational and intelligent systems built on trust, transparency, and human oversight.
Deliverables: Workshop design, facilitation guides, prioritisation frameworks, synthesis outputs.